Subsidized or RGI housing receives the most #1 rankings, yet people are equally likely on average to support accessible housing or attainable housing. • Among people who believe unconditionally that housing should be a right, subsidized or RGI housing is the clear #1 choice—36% rank it first.
Respondents are most likely to refer to the homeless as “those experiencing homelessness” and “people living on the street”; 54% of the total sample ranks these terms first or second. • “Those experiencing homeless” is by far the top choice among ages 18–25 and 56+. • “People living on the street” is the top terminology among people whose households earn less than $35k annually and among those who believe unconditionally that housing should be a right. With a mean rating of 3.8 out of 8, stories on TV news and what I see on the streets are the most effective communication tools for encouraging support for affordable housing. Conversely, door-to-door surveying for peoples’ opinions is considered least effective with a mean of 5.6 out of 8. • However, social media earns a mean rating of 3.8 out of 8 among ages 18– 25, making it the most effective communication tool among this age group, outpacing stories on the news (3.9 mean) and what I see on the street (4.0 mean). • What I see on the streets is by far the most effective (3.7 mean) communication tool for households with less than $35,000 in annual income. • Households with annual incomes of $75,000 or more deem stories on the news (3.7 mean) and what I see on the streets (3.9 mean) the most effective tools. • Results are consistent between genders, with both males and females indicating that news stories and personally witnessing things is most effective.
Powered by FlippingBook