NHPF-Authored Articles & Industry Reports

Forbes, November 17, 2020 Is Affordable Housing Development In Your DNA? (continued)

how a team member worked successfully with someone in the past is a helpful stepping stone to more work. Encourage staff to stay in touch, dropping an occasional line or emailing a relevant article to nurture important relationships, particularly important today when getting together physically is difficult. • M arket yourselves This can be as easy as keeping your website up to date. But leading people to your website and ultimately to award work to you requires marketing techniques that include public relations, advertising, social media and, when able, trade show and conference appearances. Conduct an audit of your resources and where you can make improvements, then look at what your competitors are doing. See if your firm can budget for more intensive efforts. • S tay informed Finally, factor in tax and other compliance regulation changes from year to year. Those who stay knowledgeable on all zoning, construction and preservation codes and laws have an edge in this complex and competitive world of affordable housing.

proposal, demonstrating the viability of your financing plan and articulating your vision succinctly. Comb through your staffers’ bios to see if there are “hidden gems” with backgrounds in architecture, development, law, business or even journalism who might help in your next proposal. • Build and maintain relationships The minute your team receives an opportunity to bid on a project, do they pore through every name involved, seeing “who knows who?” If not, they should. Often, a simple reminder of


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